Yahoo buys video ad service BrightRoll for $640 million

Yahoo buys video ad service BrightRoll for $640 million

San Francisco: Yahoo Inc will pay about $640 million for automated advertising service BrightRoll, beefing up its ability to sell video ads in real-time to marketers.

The acquisition sustains Chief Executive Officer Marissa Mayer`s acquisition spree and sharpens the company`s focus on video ads, which it hopes can offset declining Internet ad prices and decelerating growth.

Buying BrightRoll, which is profitable and expected to have revenues of more than $100 million this year, will make Yahoo`s video advertising platform the largest in the United States, the company said in a statement on Tuesday.

Related Post

Apple to launch streaming TV
views 41
Apple is in talks aimed at getting hold of content for a pay-television service, technology news website Re/code reported on Wednesday. The California...
iPhone, iPad malware affecting 350,000 devices discovered
views 67
Palo Alto Networks has discovered a new family of malware that can infect Apple desktop and mobile operating systems, underscoring the increasing soph...
Samsung stops Note 7 production
views 176
Smartphone giant Samsung has reportedly stopped production of its Note 7 phone amid claims that replacement devices are still at risk of catching fire...
Google now considers website security for search rankings
views 45
There really isn't such a thing as being too secure online, and Google is trying something new to get more website owners thinking about keeping their...
iPhone 7 to feature a ceramic back
views 44
According to Business Korea, which picked up a report from Sina.com via Chinese site MyDrivers, the iPhone 7 might feature a ceramic back rather than ...

SHARE WHAT YOU THINK