New Apple TV won’t debut next week

New Apple TV won’t debut next week

Yesterday we heard Apple won’t show off its TV streaming service at next week’s WWDC. Now here’s another kicker: it also won’t take the wraps off its new Apple TV set-top box, according to one report.

The New York Times claims the device is “not ready for prime time” and hence Apple postponed its plans, according to “two people briefed on the product”. This contradicts a report from BuzzFeed back in March, so it seems Apple may have changed its plans since then.

Apple’s TV streaming service is apparently taking longer to launch than planned because of a unique feature that will come baked in. Apple plans to offer access to local programmes all across the US, which is something no other service offers. It’s taking longer than expected to secure the rights to these local shows, however.

It’s entirely possible Apple wants to show off its new set-top box alongside the new service, and so is holding it back for now. The new device will be the first new model of Apple TV since 2012. It’s said to feature Siri for voice control, third-party apps and a new remote control.

So what will we see next week? Apple’s much-hyped music streaming service is expected to make an appearance, though deals for that too are rumoured to be taking a long time to finalise. We’re sure to see iOS 9, Apple HomeKit (now devices are slated to launch soon), improved Apple Maps and some updates for OS X. Apple is also said to be readying a Google Now competitor called Proactive that will serve up info as and when you need it, based on your location.
(T3)

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