MasterCard tries out ‘selfie pay’ for online purchases

MasterCard tries out ‘selfie pay’ for online purchases

If you never felt inclined towards taking selfies, you may have to change your habit now. MasterCard is mulling to introduce a new technology that allows shoppers to authorise a payment with a selfie instead of a password or signature.

MasterCard’s president of enterprise security solutions Ajay Bhalla was reported as calling it the “next wave of technology that will change the consumer experience for shopping digitally”, www.news.com.au reported.

A selfie, by definition, is a self-taken photo, normally with a phone.

“It’s all part of our role in making commerce available anywhere, any time, on any digital device,” Bhalla said.

The new selfie payment technology will be implemented in MasterCard’s Identity Check app.

When a customer purchases a product from an online merchant that requires a verified identity, the customer’s mobile phone will receive a ‘push notification’, which will open the app and ask to take a selfie.

While the customer poses for the selfie, they will be required to ‘blink’ to show the facial recognition scan software that they are a real person – in order to prevent criminals from exploiting the system by simply holding up the person’s picture.

The new selfie technology will also remove the necessity of remembering a password, which can become an issue in a society dependent on multiple passwords.

MasterCard is also looking at voice or heartbeat recognition as payment options in the future.

Download the all new Zee News app for Android and iOS to stay up to date with latest headlines and news stories in Politics, Entertainment, Sports, Technology, Business and much more from India and around the world.
[IANS]

Related Post

NASA, Google show off D-Wave quantum computer for 1st time
views 69
For the first time, NASA has publicly shown off a $15-million quantum computer made by a B.C. company and the lab where it's housed. NASA invited medi...
Top 5 Unique Gadgets Launched This Week: Pictures
views 144
The 2015 edition of the Consumer Electronics Show (CES) was dominated by fitness and wearable gadgets from small startups, some of which raised money ...
Now, Google’s smart contact lenses that monitor glucose levels
views 43
Google's smart contact lens, that can measure blood sugar level, is on its way to be commercialized with the tech giant collaborating with Novartis to...
NASA discovers seven Earth-like planets
views 36
NASA's Spitzer Space Telescope has made a stunning discovery on the first known system of seven Earth-size planets orbiting around a single star in ou...
Flying cars could soon be a reality
views 71
The flying car is finally here. After years of concept and prototype development, a Slovekian firm has finally got the covers off what could be termed...

SHARE WHAT YOU THINK