France to ban ultra-thin models

France to ban ultra-thin models

French lawmakers on Friday voted to ban ultra-thin models, despite howls of protest from modelling agencies in the world’s fashion capital.

The National Assembly lower house of parliament also backed a law making a “retouched photo” tag compulsory when people’s bodies in commercial images are Photoshopped.

The aim, the Socialist deputies sponsoring the measures said, is to bring body ideals hawked to the public back to a healthy reality.

“Anyone whose body mass index… is below a certain level will not be able to work as a model,” according to the amendment of a bill voted by the lawmakers.

Those found employing models considered too thin could be liable for a fine of up to 75,000 euros ($85,000) and six months in prison.

“The prospect of such a punishment will have the effect of regulating the entire sector,” said Olivier Veran, the deputy proposing the amendment, who said that similar measures had been taken in Spain, Italy and Israel.

But France’s National Union of Modelling Agencies, or SYNAM, slammed the move for “lumping together anorexia and thinness.”

It noted that some models were naturally very slim and could argue they were being discriminated against by the measure. In France, an estimated 30,000 to 40,000 people – almost all of them adolescents – suffer from anorexia nervosa, which carries a high mortal risk.

Health Minister Marisol Touraine had previously said that young models should “eat well and look after their health.”

“This is an important message to young women who see these models as an aesthetic example,” added the minister.

The other amendment voted Friday, calling for Photoshopped images to be declared as such, focused on manipulations to make models’ bodies in ads look thinner — or, in cases of ultra-thin models, thicker.

The penalty for breaking the proposed law could run to a fine of either 37,500 euros or 30 per cent of the budget behind the offending advertising campaign. The draft law was aimed at commercial images and would not affect other representations such as artistic photos.

Related Post

Malaysia Airlines Flight 17: What we know so far
views 43
Following the Malaysia Airlines Flight MH17 crash Thursday — which killed all 298 on board — many questions remain. 247Latest News lists what we kn...
SpaceX Falcon 9 rocket explodes after launch
views 38
An unmanned Space Exploration Technologies rocket exploded about two minutes after liftoff from Cape Canaveral Air Force Station in Florida on Sunday ...
Date my sister: Brother puts own sister for AUCTION on ebay
views 213
WALES: An unlucky-in-love singleton in her late twenties has been put up for 'sale' by her family on eBay - in a bid to find her a steady boyfriend. S...
Traveller’s belly had 118 capsules of heroin
views 50
A Pakistani denied knowing that 118 capsules which he released from his body contained heroin, the Dubai Criminal Court heard. SF, 22, was arrested ...
SHOCKING: Sink hole swallows vehicles in India
views 37
At least 10 people were injured when a road cave-in swallowed a Metropolitan Transport Corporation bus and a Honda City car in Chennai's Anna Salai on...

SHARE WHAT YOU THINK