With Beats, Apple becomes bigger streaming music player

With Beats, Apple becomes bigger streaming music player

Beats headphones helped create a new premium category of product, but haven’t always been considered best-in-class. Still, over the years, the headphones have gotten a better rap. Headphones, however, may not be the driver behind Apple’s reported purchase of the company for $3.2 billion. It could be the music service.

When it launched in January, Beats Music demand was so high that the company had to set up a virtual velvet rope to only allow users as space allowed. The service, which costs $10 monthly after an initial seven-day, added 1,000 a day during its first month. While there’s no figures released yet, it’s safe to assume the service has continued steady growth, at least “probably in the 100,000 range,” estimates ABI Research analyst Aapo Markkanen.

Related Post

Apple to allow users to help test upcoming iOS releases
views 56
Apple is reportedly getting ready to allow users with public betas to test its upcoming iOS releases, a report said. Apple's iOS 8.3, which introduce...
Google introduces ‘fact check’ to global search results
views 21
Google is adding a fact-checking tag to search results globally, its latest initiative to help curb the spread of misinformation and 'fake news', the ...
Facebook purchases MSQRD, app with Snapchat-like selfie filters
views 269
Facebook purchased the popular selfie filter app MSQRD, which lets users add funny filters on their face while they record live videos or take photos....
Leaked HTC One M9 pictures
views 99
The HTC One (M9) (or HTC Hima as it's apparently been codenamed) has been leaking a lot over the past few weeks. That said, in the last few days the l...
Why Facebook forced everyone to download Messenger app
views 47
Facebook CEO Mark Zuckerberg has finally explained why the users were forced to download the messaging app — Facebook Messenger. In a public question ...

SHARE WHAT YOU THINK